la bloom

NYFW SS’25

Founded by designer Sara Pelaez, La Bloom is a slow fashion brand from Medellín, Colombia, dedicated to empowering women through unique and alternative styles.

Their collections feature statement pieces, bold prints, and distinctive silhouettes, celebrating the diversity and strength of women.

The La Bloom woman is experimental and eclectic, using her wardrobe to express and transform herself. Sara’s work has been showcased at prestigious events such as Colombiamoda, leading to collaborations with brands like Falabella and expanding La Bloom's reach. Her love affair with New York City has inspired multiple pop-up events and styling collaborations with Latin American designers at New York Fashion Week.


FLORALIS

Floralis is a thoughtfully crafted collection that delves into the formative experiences of the designer’s childhood, offering a nuanced reflection on the influences that have shaped her artistic identity. Drawing from the juxtaposition of her brother’s ’90s grunge aesthetic and her classical music education, which began at age 9, the collection merges diverse cultural references with emotional depth. Inspired by her favorite composer and the historical challenges he faced, the designer translates these complex narratives into clothing, using fashion as a powerful medium for self-expression. Floralis serves as a visual chronicle of her personal history—an homage to the women who raised her, including her grandmother and aunts, and the lasting memories they’ve imprinted. Each piece is a tribute to the layers of her upbringing, skillfully woven into the fabric of her evolving aesthetic vision.

WATCH THE FASHION PERFORMANCE

credits

  • Designer/Creative Director:

    Sara Pelaez

    Styling:

    Jennifer Camargo

    Hair & Make Up:

    Sofia Sanchez

    Maria Isabel Gomez

  • Alana Cavanzo

    Aubry

    Bea

    Bo

    Briggette

    Gibbeny

    Izzy

    Liv Elkind

    Maria Jose \

    Valeria Acosta

  • Videography:

    John Bartley @previouslyonjohn

    Runway Photography:

    Desdemona Dallas @desdemonadallas

  • Directed by:

    Giselle Manzano Ramirez @giselle.ny

    Production:

    Giselle Manzano Ramirez @giselle.ny

    Bryan Kasenic @bryan_kaaaaay

    House of Yes @houseofyesnyc