Specializing in upcycled clothing and operating from its dynamic Brooklyn studio, the brand has evolved into a creative hub for thoughtfully designed collections.

The creation of wearable art was driven by a commitment to self-expression, a key factor that defines the uniqueness of Ooh Baby's designs. Anika's wearable art has found its way onto celebrities like Bebe Rexha, Norah Jones, Wyatt Oleff, Ski Mask the Slump God, Justin Quiles, Jhay Cortez, and many more.

Originating in Pittsburgh, Ooh Baby has transformed from humble pop-up stands to storefronts, now establishing a presence in the heart of New York City on Greenwich Avenue. The brand has graced prestigious events, including Pittsburgh Fashion Week and New York Fashion Week, and is gearing up for the launch of its upscale manufactured collection, "Imagination Activation." Ooh Baby's recent feature in The Andy Warhol Museum's "Join the Family" campaign is a testament to Ignozzi's rebellious spirit, showcased on a Warhol billboard. This campaign honors creatives deeply engaged in Pittsburgh's artistic community.

Anika Ignozzi's dedication to her craft and innovation has been recognized through her receipt of the Chashama Storefront Start-Up Program. This program supports small businesses with free pop-up storefronts, contributing to the restoration of financial stability and injecting commerce, beauty, and hope back into New York City.