jadalareign
Jadalareign grew up as Jada Lorraine an hour north of New York City, where she was first introduced to the vibrant world of music in a household resounding with jazz, soul, funk, hip-hop, and Brazilian music. As a selector and an events programmer, Jada’s involvement in New York’s scene is part of a broader mission to tell the stories of the origins of dance music, a genre that emerged from Black, Latinx, and queer communities across the Midwest, Northeast, and UK. She also maintains a FUBU (For us, by us) approach to her work. In 2019, her first in-person DJ and production workshop series, Community Skillshare, debuted at Powrplnt. At the height of the pandemic, she also collaborated with FIVEBOI and Sam Law to launch an online music production workshop series catered toward marginalized artists, In Session. In 2022, the program moved to Nowadays and the productive year also saw Jada join the Nowadays team as the club’s booker for Friday night programming. Wearing her DJ hat, she also became one of the venue’s most exciting residents. Jada’s talent expands further into production, with her past works being featured on respected New York labels Haus Of Altr and Sorry Records. In 2023, the musician is set to release her debut EP, securing her position as a multi-talented artist that is constantly sharpening and developing her practice.